The National Football League once again revealed itself to be little more than an establishment political tool when it declined to run a Super Bowl ad submitted by rifle manufacturer Daniel Defense.
The company’s “offensive” ad depicts a former marine arriving home to greet his wife and child, accompanied by a voice over stating, “no one has the right to tell me how to defend them.”
The ad supposedly violates the NFL’s advertising guidelines, which bar ads featuring “firearms, ammunition or other weapons,” even though the ad doesn’t actually show any of the above, aside from an illustration of their popular DDM4 rifle featured below Daniel Defense’s logo.
The NFL’s firearm ad restrictions, in full, state:
Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.
“According to these guidelines,” writes Guns & Ammo, “Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:
• Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
• The commercial itself does not mention firearms, ammunition or weaponry.”
When Daniel Defense received notice their advertisement violated NFL policies, which it clearly didn’t, the company attempted to rectify the situation by conceding to alter their logo instead to feature an American flag in the rifle illustration’s place “and/or the words ‘Shall not be infringed,’” according to Guns & Ammo. “The NFL replied with another non-negotiable denial.”
It certainly comes as no surprise that the nation’s beloved sporting franchise – most notable for consuming vast amounts of Americans’ time, money and cognitive processes through the bombardment of innumerable matches, needless merchandise and unimportant stats– is once again being used as a propaganda tool to downplay the value of self defense, gun ownership and the nuclear family.
As gun rights activist Colion Noir pointed out in his excellent video, there is an almost incomprehensible double standard regarding what the NFL allows on its bread and circus broadcasts, and what it deems inappropriate.
While the NFL has no problem airing anti-gun or racist rants from the likes of sportscaster Bob Costas, and no problem urging compliance with Obamacare or promoting Mayor Bloomberg’s Mayors Against Illegal Guns campaign, or airing violent video game ads or ads to join the military or halftime shows littered with half-naked women idolizing a commercial representation of the Illuminati, it ludicrously chooses to take a stand against an ad depicting wholesome, manly behavior, such as instinctually wanting to protect one’s family.
The NFL was also used as a political tool last year when it allowed sports commentator Bob Costas to spew anti-gun rhetoric during Sunday Night Football.
The is just the latest example of the golden calf that is the NFL selling Americans on the notion that the natural right to self defense is “offensive.” More and more it has proven itself to be a soviet-style political tool useful only in propagandizing Americans, in addition to distracting the masses from real pressing issues.
If folks can’t rid themselves of the illusion of freedom the NFL has constructed by either boycotting it or altogether ignoring it, is there really any hope for America?
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