The television of the future could be a see-through panel which ‘vanishes’ when you turn it off – carrying on the current trend for ever-thinner and more unobtrusive sets.
The technology – TOLED – actually exists, although it’s still fairly crude, and producing panels of this size is not currently possible.
A Loewe television using a TOLED screen, designed by Michael Friebe, was shortlisted in the 2011 iF Concept Design competition.
‘As the first of its kind, the Loewe Invisio introduces technical innovation, combining conventional LCD and the latest TOLED display technology,’ says Friebe.
‘This allows is to create non-transparent/solid moving pictures with rich color reproduction and full contrast range from solid black to pristine white.’
Loewe are no strangers to out-there TV technology – they introduced an internet-connected TV set in 1998, before iTunes or YouTube existed.
The company’s concept designs often have technologies which ‘trickle down’ into their consumer sets.
Other concept designs (below) show off vertical televisions and pivotable landscape sets.
In 1931 Loewe carried out the first demonstration of public television broadcasting in the world.
The company also showed off the first cassette tape recorder in 1950, the first European video recorder in 1961 and the presentation of the first European stereo television in 1981.
In 1998, the Loewe Xelos @media – the first television with Internet access – was launched.
In the same year, Loewe introduced the first flat-screen TV with the Loewe Spheros.
At the company headquarters in Kronach, the company employs around 1,000 people, no fewer than 120 of whom are engineers and technicians working in the development departments and labs.
Loewe is represented in around 50 countries. Exclusive Loewe Galleries can be found in many major international cities including Madrid, London, Paris, Amsterdam, Rome, Copenhagen, Vienna, Moscow and Hong Kong.
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