Goldman Sachs chief executive Lloyd Blankfein, one of Wall Street’s most powerful figures, has become the first major business leader to join a national media campaign in support of same-sex marriage.
Gay rights advocacy group Human Rights Campaign published a video on Sunday in which Mr Blankfein, who has headed investment bank Goldman Sachs since 2006, asks viewers to join a ‘majority of Americans who support marriage equality.’
‘America’s corporations learned long ago that equality is just good business and it’s the right thing to do,’ Mr Blankfein, 57, said in the video, which was posted on popular video website YouTube.
Mr Blankfein, who is married to Laura Jacobs Blankfein and has three children, had already made his views on the issue known.
Last year he was one of the financial industry executives to sign an open letter calling on New York state lawmakers to legalize same-sex marriage.
‘Our campaign is all about recruiting unexpected spokespeople so Americans can connect the dots and realize that on an issue like this there can be agreement,’ Human Rights Campaign spokesman Fred Sainz said.
Besides Mr Blankfein, the Americans for Marriage Equality campaign has attracted a dozen personalities on similar videos, including Senator Al Franken, Cleveland Browns linebacker Scott Fujita and Oscar-winning actress Mo’Nique.
‘The fact that we have Mo’Nique and Lloyd Blankfein campaigning on this should show that we can have commonality on the issue,’ Mr Sainz said.
‘We approached Lloyd Blankfein and literally within hours he had said yes, he would do it.’
Gay marriage remains outlawed in more than 40 of the 50 U.S. states and the issue promises to surface in the 2012 presidential election even as economic woes seem to take priority in the minds of voters.
President Barack Obama has supported rights for same sex couples but has stopped short of endorsing marriage, while most of the Republicans seeking to challenge him in November have come out against it.
Mr Blankfein has long been a supporter of the Democratic party, and before Mr Obama was elected to office, he contributed to Hillary Clinton’s campaign.
Clearly the two have overcome their differences as Mr Blankfein has made at least 10 visits to the Obama White House, a number of which were to discuss possible solutions to the country’s economic crisis.
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